Andrew McGuire is Director and Creative Producer at THE SIN® Productions, overseeing creative development, live production, casting, and strategic growth across the company's entertainment portfolio.

​

With over 30 years of professional performance experience spanning theatre, television, fashion, and commercial entertainment, Andrew began his career in the West End at age 11 in Cameron Mackintosh's UK tour of Oliver!. He went on to perform across international musicals and campaigns for global brands including Hugo Boss, Jean Paul Gaultier, and Adidas.

​

Andrew created Million Dollar Men in 2017 — a fresh reinvention of the live male entertainment format now touring the UK and Europe, including performances at the London Palladium. He also created Vegas Tap Pack, a premium theatrical tap production signed in the US by Sisco Entertainment and represented by Zoe Tyler.

 

As Executive Producer at Sin, Andrew evolves both brands into culturally relevant, experience-led entertainment properties built to captivate modern audiences. Beyond leading Sin's productions, Andrew offers creative production services to help artists and brands develop their own live entertainment concepts.

Amber Bennett-Ford is Creative Director and Head of Brand at THE SIN® Productions, leading creative vision, visual identity, campaign direction, and audience experience across the company's entertainment portfolio.

​

An award-winning creative director and brand strategist, Amber has led multi-million-pound campaigns for globally recognised brands including Dove, Gucci, GHD, Stormzy, and Harper Lee. Her work has been recognised by the Cannes Lions International Festival of Creativity and the Book Marketing Society, including Dove's iconic "Real Beauty Sketches" campaign.

​

As Associate Creative Director at OLIVER, Amber leads integrated campaigns and visual identities for high-profile international accounts. At Sin, she positions the company's live entertainment brands as visually distinctive and culturally relevant experiences. Beyond leading Sin's brand strategy, Amber offers creative direction and brand services to help artists and companies build premium visual identities and campaigns.

Evangeline Thayer is Director of US Communications at THE SIN® Productions, supporting the company's expansion across the American entertainment market through strategic communications, audience engagement, and experiential partnerships.

​

A communications and events professional with extensive experience producing high-profile events for Fortune 500 companies and major brands, Evangeline has collaborated with presidential candidates, celebrities, and executives across Los Angeles to Washington, D.C. Her client portfolio includes Amazon, Google, Apple, Marvel, and José Andrés.

 

A People's Choice Webby Awards winner and SXSW speaker, Evangeline brings strategic communications expertise and operational leadership to elevate Sin's entertainment brands as modern, internationally recognised live experiences. Beyond supporting Sin's US expansion, Evangeline offers strategic communications and events services to help brands and public figures execute high-profile campaigns.