Meet The Team
THE SIN Productions gives people permission to be seen.
We are a female-led creative house and live entertainment brand creating performance-led experiences, stories, and platforms that bring people together. From touring productions and live entertainment brands to creative direction, storytelling, and communications, we create work that feels confident, celebratory, playful, premium, and socially alive.
Our portfolio includes Million Dollar Men™ Live, The Vegas Tap Pack®, and The Sin® Studios, alongside future entertainment properties and creative projects currently in development.
The people behind THE SIN® Productions bring together expertise across live entertainment, theatre, creative direction, brand development, choreography, and international communications. Together, we create entertainment brands and audience experiences designed to connect, inspire confidence, and leave a lasting impression.
Directors & Leadership
Director & Creative Producer
Andrew McGuire
Andrew McGuire is Director and Creative Producer at THE SIN® Productions, overseeing creative development, live production, casting, and strategic growth across the company's entertainment portfolio.
With over 30 years of professional performance experience spanning theatre, television, fashion, and commercial entertainment, Andrew began his career in the West End at age 11 in Cameron Mackintosh's UK tour of Oliver!. He went on to perform across international musicals and campaigns for global brands including Hugo Boss, Jean Paul Gaultier, and Adidas.
Andrew has directed Million Dollar Men since 2017 — a fresh reinvention of the live male entertainment format now touring the UK and Europe, including performances at the London Palladium. He also created Vegas Tap Pack, a premium theatrical tap production signed in the US by Sisco Entertainment and represented by Zoe Tyler.
As Executive Producer at Sin, Andrew evolves both brands into culturally relevant, experience-led entertainment properties built to captivate modern audiences. Beyond leading Sin's productions, Andrew offers creative production services to help artists and brands develop their own live entertainment concepts.
Creative Director & Head of Brand
Amber Bennett-Ford
Amber Bennett-Ford is Creative Director and Head of Brand at THE SIN® Productions, leading creative vision, visual identity, campaign direction, and audience experience across the company's entertainment portfolio.
An award-winning creative director and brand strategist, Amber has led multi-million-pound campaigns for globally recognised brands including Dove, Gucci, GHD, Stormzy, and Harper Lee. Her work has been recognised by the Cannes Lions International Festival of Creativity and the Book Marketing Society, including Dove's iconic "Real Beauty Sketches" campaign.
As Associate Creative Director at OLIVER, Amber leads integrated campaigns and visual identities for high-profile international accounts. At Sin, she positions the company's live entertainment brands as visually distinctive and culturally relevant experiences. Beyond leading Sin's brand strategy, Amber offers creative direction and brand services to help artists and companies build premium visual identities and campaigns.
Director of US Communications
Evangeline Thayer
Evangeline Thayer is Director of US Communications at THE SIN® Productions, supporting the company's expansion across the American entertainment market through strategic communications, audience engagement, and experiential partnerships.
A communications and events professional with extensive experience producing high-profile events for Fortune 500 companies and major brands, Evangeline has collaborated with presidential candidates, celebrities, and executives across Los Angeles to Washington, D.C. Her client portfolio includes Amazon, Google, Apple, Marvel, and José Andrés.
A People's Choice Webby Awards winner and SXSW speaker, Evangeline brings strategic communications expertise and operational leadership to elevate Sin's entertainment brands as modern, internationally recognised live experiences. Beyond supporting Sin's US expansion, Evangeline offers strategic communications and events services to help brands and public figures execute high-profile campaigns.
Production Team
Associate Choreographer
Million Dollar Men Live
Abi Anne Oliver
Abi Anne Oliver is Associate Choreographer for Million Dollar Men Live, supporting choreography development, stage storytelling, and audience-focused entertainment experiences.
A British-born choreographer and movement director now based in Los Angeles, Abi has built an international career spanning stage, broadcast, fashion, and music-led entertainment. She has collaborated with globally recognised artists including Lil Wayne, Bebe Rexha, and The Late Late Show with James Corden, and has worked on Olympic performances and international live festival productions.
Abi brings an internationally influenced creative perspective to Million Dollar Men's live performance direction, elevating the energy, theatricality, and visual impact of the show.
Co-Producer — The Vegas Tap Pack
Rohan Pinnock-Hamilton
Rohan is Co-Producer and Co-Director for The Vegas Tap Pack, bringing world-class performance experience and a love of showmanship to every production.
Born and raised in Huddersfield, Rohan became a UK Tap Champion as a child and graduated from The Urdang Academy in London. His credits include Riverdance, Mary Poppins, Hairspray, Dreamgirls, and MJ The Musical across West End and international productions.
With tap dance at the heart of his journey, Rohan brings a passion for entertainment and world-class performance experience to The Vegas Tap Pack.
Unit Production Manager (US Division) — Million Dollar Men Live
Nikki West
Nikki West serves as Unit Production Manager for THE SIN® Productions’ North American touring footprint, orchestrating the backstage logistics, venue operations, and onsite media coordination for Million Dollar Men™ Live across the USA.
With over a decade of executive experience bringing complex, ambitious creative visions to life, Nikki is a seasoned communications and live events professional. Her corporate track record spans major US media markets—from Seattle through Chicago and Washington, D.C.—where she specializes in translating large-scale brand narratives into high-impact audience engagement strategies.
In recent years, Nikki has focused her expertise on high-profile live event execution and broadcast media management. She has served in vital production and communications roles supporting major commercial entities including Live Nation, the Bumbershoot Music Festival, the Seattle Mariners, Seattle Sports Radio 710AM, and KIRO Newsradio.
Known for her tenacious, sharp, and highly creative media style, Nikki has consistently driven top-tier visibility for premium entertainment assets. Her strategic media placements have landed client work in a powerhouse lineup of global publications, including The New York Times, HBO, Forbes, Business Insider, Politico, Vice, Refinery 29, The Washington Post, and The Chicago Tribune.
At THE SIN®, Nikki channels this elite media acumen into managing high-stakes live event environments, conducting red-carpet media activations, and directing the exclusive behind-the-scenes content engine that fuels the Million Dollar Men™ international portfolio.