Meet Amber Bennett-Ford: The Creative Director Shaping the Visual World of Million Dollar Men

Million Dollar Men has never been a brand built on doing the expected.

From sold-out theatres and live touring productions to a rapidly growing digital audience, the show has evolved into one of the UK’s most visually distinctive live entertainment experiences — driven not only by performance, but by branding, creative direction and audience connection.

Amber Bennett-Ford, Creative Director & Head of Brand

Leading that creative direction is Amber Bennett-Ford, Creative Director & Head of Brand for Million Dollar Men.

Amber is no stranger to brands built around sex appeal, cultural conversation and mass audience obsession, having previously worked across the global Fifty Shades of Grey by E.L. James franchise. Her background spans entertainment, beauty, publishing, fashion and global consumer brands, with a career built around shaping commercially impactful campaigns and premium audience-facing creative.

Over the past decade, Amber has led multi-million-pound creative campaigns across TV, digital, social, print, retail and experiential platforms — combining cinematic visual direction with strong commercial instinct and audience understanding.

Her portfolio includes work connected to Dove, Gucci, Simple, GHD, Stormzy, Tom Hanks, Harper Lee, Tina Turner, Johnny Marr and Tim Peake, alongside internationally recognised publishing launches and global consumer campaigns.

Her work has also received major international recognition, including 19 Cannes Lions awards connected to the iconic Dove Real Beauty Sketches campaign, including the Titanium Grand Prix, alongside multiple Book Marketing Society awards for bestselling global launches including Grey: Fifty Shades of Grey as Told by Christian, Go Set A Watchman by Harper Lee and Uncommon Type by Tom Hanks.

Alongside her wider commercial work, Amber led the 2024 relaunch of Million Dollar Men, overseeing the visual identity, branding system, campaign direction and audience-facing creative behind the production.

At the same time, she was simultaneously overseeing major beauty creative for Simple Skincare and concept development connected to Gucci Valentine’s campaigns — moving between luxury fashion, beauty and live entertainment within the same creative landscape.

For Million Dollar Men, that creative leadership matters.

As the brand continues expanding internationally, the creative direction behind the show remains heavily rooted in audience understanding — particularly around women, confidence, empowerment and modern entertainment culture. Having worked extensively on campaigns for brands including Dove and Simple, Amber brings a perspective that prioritises audience connection without leaning into the outdated or overly misogynistic presentation styles often associated with the genre.

Instead, the Million Dollar Men brand has focused on building a polished, culturally aware and visually elevated experience that feels confident, playful and contemporary — both on stage and online.

From campaign visuals and social direction to artwork, branding and digital creative, Amber continues to shape the visual world surrounding Million Dollar Men as the brand enters its next stage of international growth.