Gucci Bloom - 'Qixi' Chinese Valentine’s Day Campaign
Luxury beauty campaign created for Chinese Valentine’s Day, combining visual storytelling, product photography and premium social content to celebrate connection across worlds.
Created for Gucci Beauty’s Chinese Valentine’s Day campaign, this concept explored the idea of two lovers existing in parallel worlds, separated by distance yet connected through beauty, gifting and shared moments.
The creative direction centred around mirrored environments, floating product installations and dreamlike visual storytelling. Featuring Gucci Bloom fragrances and floral-inspired beauty products, the campaign combined premium product photography, texture studies and social-first content designed to capture both emotion and elegance.
Developed to showcase luxury beauty through a cinematic lens, the project brought together set design, visual storytelling and product-focused imagery to create a collection of assets for digital and social platforms.
Gucci Bloom - 'Qixi' Chinese Valentine’s Day Campaign
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